The homepage is the first port of call for many people who are first landing on your site. It is important that it is laid out in an effective way and that it is useable for people to be able to access other parts of the site.
The logo should be clearly placed on the homepage, with appropriate sizing and placement to ensure it effectively communicates your brand’s ethos and mission.
You should have easy to use menus to ensure people can navigate your site with ease. The homepage is often used as a base to jump to other sections of the site, so it needs to be easy to locate other pages through good clear menus.
It is often a good idea to have some sort of search function available through the homepage. Users can then quickly search for whatever they are looking for, rather than having to click through several menu items. For online shops, the search function could well be the most important part!