Web marketing is also referred as online marketing or internet marketing and it involves marketing and promoting of products and services of companies over the internet. This way of marketing has wider scope because internet technology promotes business at global level. In web marketing, the electronic customer relationship management and digital customer data are amalgamated together to promote the products and services of any businesses. The advanced web marketing system involves technical and innovative aspects of internet like sales, advertising, development and design. Web marketing is performed through SEO, SEM, banner ads, mobile messaging, email marketing and web 2.0 strategies.
Comparing with electronic or print marketing, the web marketing has several added benefits. It is the fastest way to promote any business at global level. It enables the business to reach global customers with ease and quickly. It is the cheaper option when it comes to promote any business or products. With a small fraction, the businesses can reach the global audience in no matter of seconds.