Web Design Features Which Reduce Conversions…

A lot of people think that web deisgn is what you see.  Really, design is in the way something works.  It is of course important that your site looks nice, but it is more important that it works effectively!  This is not always the case, and there are some common design features which can really switch users off and reduce the conversions you get through your site.

Stock Images

The best websites tend to have high quality, personalised imagery and professional photography which enhances the overall look of the site, rather than relying on stock images which can end up looking too familiar for comfort.  Stock photos can also damage your site’s credibility!

Mega Sized Images!

We have just discovered that having stock images can damage your site, having massive yet beautiful visuals can also be an issue!  Large images can really affect the load speed of your site, and anything loading slower than 3 seconds can be enough to turn your customer away.  Some full screen videos and images can take up to 12 seconds to load, which can result in a 31% loss in traffic!