SEO, or Search Engine Optimisation, is a method for getting your website further up the search results on Google, Bing and Yahoo. Your website needs to rank for keywords relevant to your business, for example, if your company sells cosmetics, you might have keywords like “makeup for sale” or “foundation buy online”. You need your website to be featuring on the first page of search results, as the majority of customers never look at page 2 and beyond on Google!
There are a number of technques you can employ in order to increase your ranking. These could be simple onsite tweaks like adding effecitve heading, title tags and meta descriptions to help Google to understand what your site should be ranking for.
You can also create a wider link profile by writing brilliant content which can be shared across blogs and social media. It is important here to write unique and interesting content which is easy to share along social networks, which also links to your website. This way you maximise the number of people seeing your site. It also tells search engines that your site should be ranked.