There will often come a time when you are paying out for a monthly SEO service, but you aren’t seeing the results you were hoping for. What is the best thing to do in this instance? Here are our thoughts on this tricky matter.
You aren’t ranking as high as you’d hoped: In this situation, it may not be entirely the fault of your marketing company – Google (and other search engines) use a highly complex search algorithm in order to bring up the most relevant content for each keyword, so sometimes, it really is in the hands of Google! There are things the agency can do, like certain optimisation strategies to help get your site ranking, but really, it is a long term investment. If you are expecting to see results in weeks rather than months, you may be disappointed!
It is costing me a lot to not really achieve much!: For this, I would suggest you call your agency and ask them to clearly go through how they are spending your budget. It is important that you are aware what your money is being spent on. For example, some agencies focus more on building high quality links, others prefer using paid adverts like facebook ads, or Google AdWords to give keywords a boost. If they can’t specify what they are spending your money on, you should try to walk away!